Dia now in Paraguay and 5 states in Brazil

Thu 22/12/2016 by Richard Wilkinson
Dia Brazil

The Dia group has opened its first stores under the Dia label in the state of Rio de Janeiro, bringing to five the number of Brazilian states it now operates in.

In a press release, the retailer said the initial outlets are in the city of Rio de Janeiro but it already has plans to open at least 32 establishments in the wider state – which has a population of more than 16 million – thanks to an agreement with a local partner.

Dia, which has its headquarters in Madrid, has been present in Brazil for over 15 years and has just passed the 1,000-store mark there.

Recently it also opened a new warehouse, in Mauá, in the state of São Paulo, for distribution to its network of stores, bringing its number of warehouses in Brazil to a total of six.

The five states Dia Brasil is now present in are São Paulo, Minas Gerais, Bahia, Rio Grande do Sul and Rio de Janeiro.

Dia said it is the highest selling brand in Brazil, representing 35% of all sales in 2015, and the ClubDia loyalty card now has more than 3.8 million members, after just a year in operation.

Gross revenues for the label in Brazil reached €1.6 billion in 2015, with 11.6% growth in the local currency. In the last five years, Dia Brasil has logged 16% growth year-on-year in its store network, going from 480 in 2011 to more than 1,000 stores at present.

First Dia store in Paraguay

Dia also said that this week its first store in Paraguay also began operations as part of an agreement with a local partner, Distribuidora Gloria. It said stores operated under this partnership will carry the Dia label.


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