Daifressh strengthens its commitment to its own berry production in Poland and Morocco
Currently berry category is its main line of business and is the one that is demonstrating the greatest growth every year. Although 2022 has been a complicated year due to the challenging economic situation, it has achieved 10% growth in its turnover. That is why, in 2023, it continues to strengthen its investments in the expansion of hectares of productive land, as well as in improvements to its varietal calendar and in efficient and sustainable cultivation systems.
Last year, its farms in Poland had a total of 125 hectares of integrated production using hydroponic systems, including 20 hectares of strawberry, 15 hectares of raspberry and 36 hectares of blueberry production. In the coming season, which will start in a few months, it is going to increase its blueberry plantation with 10 new hectares of Sekoya, Crunch and Grande exclusive varieties. This expansion is part of a planting plan that aims to develop a total of 100 hectares of these varieties in the coming years.
“In addition, our goal for 2030 is to have a total of 300 hectares of productive land. This will strengthen our position as one of the largest berry producers in Poland and Central Europe”, emphasises Ana Claramunt, Daifressh’s Managing Director.
With regard to its production in Morocco, the company is currently in the middle of the season with 80 hectares of raspberries. Notably, the company has acquired two new farms in the country with a total of 140 additional hectares, which are expected to start production in the next few years.
“We’re focussing on using different origins for our own production and we encourage long-term agreements with our Dai-Growers group to continue to grow as producers and consolidate ourselves as the trusted suppliers of our customers during the 52 weeks of the year. At the same time, we continue strengthening our commitment to environmental, social and economic sustainability. As a result, retailers are increasingly placing their trust in our project and this has allowed us to enter new markets. And we are sure that 2023 is going to be a year that will boost our growth, as we have very positive forecasts”, concludes Ana Claramunt.