Consumer dissatisfaction leads to slump in Italy’s strawberry sales

Thu 21/03/2019 by Richard Wilkinson

In the past five years, strawberry consumption in Italy has slumped by around 3,000 tons, due mainly to consumer dissatisfaction. According to a study by Agroter’s Fruit and Vegetables Monitor, it emerges that 72% were not satisfied with the last purchase of strawberries. Of these, 27% have never found strawberries they liked. Italians feel that the taste of strawberries has deteriorated in recent years – 54% of those interviewed stated that the taste of the strawberries they bought worsened and for 9% this was definitely worse.


Source: European Commission


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