CMR GROUP markets DEL MONTE®
Since January 2017, CMR has extended its large offer with the direct commercialisation of the DEL MONTE ® product range.
This agreement allows CMR GROUP to offer the prestigious brand through its different subsidiaries located in MercaBarna, MercaMadrid and MercaLeón.
The commercial collaboration between the renowned producing and exporting company DEL MONTE, with the management and distribution capacity of the CMR group with an extensive national and international trajectory in fruit and vegetables management, aims to increase the commercialization of the brand. This agreement will contribute to satisfy the current trend of different segments of the retail sector demanding products branded with a prestigious label delivering extra guarantee.
About Del Monte Fresh Produce:
Del Monte Fresh Produce is one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, the Middle East and the countries formerly part of the Soviet Union. Fresh Del Monte markets its products worldwide under the Del Monte® brand, a symbol of product innovation, quality, freshness and reliability for more than 100 years.
About CMR GROUP:
CMR is a fifth generation company with more than a century in the fruit and vegetable business. Its right management policy has enabled the company to achieve, over the years, a sustained growth along with its partners, growers in origin who have found in CMR Group the ideal platform to market their brands and products. On the other hand, more than 3,000 customers currently active, have at their disposal a supplier who makes them available a range of top-quality produce from all over the world, with a guaranteed constant supply through its parent company FRUITS CMR, as well as its national and international subsidiaries, covering the European wholesale market as a whole.