ChinaFVF 2017 Fresh Conference

Thu 02/11/2017 by Richard Wilkinson
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Fresh Innovation drives leading industry brands

November 3-4, 2017, CNCC

China International Fruit and Vegetable Fair (ChinaFVF) has been regarded as the must-attend show covering the whole chain of the fresh industry. Together with the fair, FRESH CONFERENCE will be held to pool the decision makers in the fresh industry to share the latest information in terms of policies, trade and technologies.

Day 1, Friday, 3 November

Delegate registration



Opening ceremony

Time: 9:20-10:00

Venue:Meeting Room E401,Hall E4

China FVF Fresh Conference & Inspection and Quarantine International Forum

Time: 10:30-12:30

Venue:Meeting Room E401,Hall E4

Expert speakers will be brought together to analyze the consuming market for import and local fruits, and elaborate the China and international Inspection & Quarantine Policies by AQSIQ officials and international officials.

  • Moderator: Mr. Duan Xiaohong, Deputy Director General, CIQA

10:30-10:35 Opening remarks

10:35-10:50  Protect border bio-security, promote healthy development of foreign trade in Fruits and Vegetables—— Ms. Lou Junwen ,Director of Biological Safety office,Animal and Plant Quarantine Supervision Department,AQSIQ

10:50-11:05 The requirements of trade and quarantine for fresh products of China and Peru—— Senior Inspection and quarantine official of Peru

11: 05-11:35  The future development direction of Chinese agriculture based on supply side reform——Mr. Zhang Yuxi, President of Xinfadi Agricultural Products Co.,LTD

11:35-11:50 Development of fresh produce industry in France——Mr. Daniel Sauvaitre, Secretary General of INTERFEL, France

11:50-12:05 Current situation and trend of China’s import and export fruit market——Ms.Mabel  Zhuang, Produce Report

12:05-12:20 Overriew of New Zealand fruit and vegetable trade——Mr. Howard Staveley, First Secretary, Ministry of Primary Industries of New Zealand

12:20-12:30 Close of the Forum

High-Tech Innovation Forum——Planting and Processing Technology Workshop


Venue:Meeting Room E401,Hall E4

The high quality of fruits are guaranteed by the high technologies in terms of planting, orchard management, post-harvest processing systems and packing. What are the new ways? How can they be applied?

  • 14:00-14:30 The growth of branded varieties in the global apple category-Pink Lady——Mr. Phil Turnbull , CEO of Apple and pear Ltd.
  • 14:30 -15:00 Introduction of fruit and vegetable preservation technology——Mr. Qingguo Wang  , Shandong Agricultural University
  • 15:00-15:30 Light power agricultural science and technology——Ms. Bai Shiyin, Bai Shi Yin Guang Li Liang academy
  •  15:30-16:00 The development of fruit standardization—–Mr.Chen Shaohua,Reenmoon Technology Holdings Ltd.(China)
  • 16:00-16:30 Experience sharing of ecological fruit planting technology innovation achievement —— Mr. Leng Kanglin Good Fruit Agriculture Co., Ltd.

Fresh Produce Summit China


Venue:Meeting room 311ab

Meet the 300+ decision makers of supermarket chain

Fresh Forum on Global Brand Building

Time: 9:00-12:00

Venue:Meeting Room E401,Hall E4

International big brands start to work together to build the global supply chain, and build brands for different varieties. Can it be a new solution of development of fruit and vegetable industry? Can it be applied for China fruit and vegetable industry to build brands and extend international market share?

More and more  new and new and “peculiar” products are accepted in China nowadays. Among which, avocado is an typical example. Along with it’s rich nutritional value and unique taste, avocado has created it’s own model of development. We’ll invite experts from global brands to discuss how to build global brands. Experience and communication of  avocationsbrand building.

  • 9:00-9:30  Jazz™ & Envy™ Apple: Brand Development in China——Mr. Robin Qin,Pipfruit category managerT&G
  • 9:30-10:00  Brand marketing of Mr.Avocadoade——Shan, general manager of Mr. Avocado .
  • 10:00-10:30 Chinese brands how to come up with global competitors——Mr. Qingchao Zhuang , Deputy director of China Agricultural Brand Research Center
  • 10:30-11:00 Discussion on content management of fruit brands——Liang Li, Marketing Drector ,Joy Wing Mau Group
  • 11:00-11:30 Philippine avocado, An overview —– RODEL M. NARVAEZ,Dole Philippines Inc.
  • 11:30-11:35 Tea Break
  • 11:35-12:10 Panel discussion on brand building  and the establishment of global supply chain——Moderator: Ms.Mabel  Zhuang, Produce Report.

Multilateral Meeting on Inspection and Quarantine (Invited guests only)

Time: 9:00-12:00

Venue:Meeting Room VIP 2-1-2

Closed-door meeting with AQSIQ officials on inspection &quarantine and trading issues.

China and Europe Fru&Veg Forum(Invited guests only)



Registered for FRESH CONFERENCE, FREE administration for the following events:

Day 1, Friday, 3 November

Fresh Produce Summit China


Meeting room 311ab

Panel Discussion Brands Marketing Through Wechat business


Meeting Room E301,Hall E3

Fru & Veg Floral Arrangement Invitational Tournament


Floral Arrangement Area,Hall E4

Welcome Banquet


Function hall B+C

Day 2, Saturday, 4 November

B2B Matching Meeting


Meet the suppliers and buyers efficiently and effectively

Meeting Room E301,Hall E3

During Show period:  November 3-5

ChinaFVF Innovation Area

Fru & Veg Floral Arrangement Invitational Tournament

One Belt And One Road fruit and vegetable products

Display of Fruits and vegetables from National Demonstration Zones for Quality Safety



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