Pear Bureau Northwest (PBNW) celebrated the 2022 edition of World Pear Day on 3 December by offering consumers around the world a variety of exciting activities. In-person events were held in Mexico and Canada and a 12-hour chef live stream took place on Kittch.com where consumers could sample USA Pear varieties, try them in some different recipes, and learn more on how to cook with pears.
Headlining the digital experience, the culinary live streaming platform Kittch broadcast 12 hours of interactive demonstrations featuring chefs from around the world including Taiwan, India, Mexico, Colombia, Costa Rica, Brazil and the USA.
In Toronto, the St. Lawrence Market was the venue for a pear sampling, including samples of pear mini-doughnuts. In Mexico City, consumers enjoyed pear pizzas and all the varieties of USA Pears in Parque Hundido. Both events included an Instagram contest, where followers were encouraged to post their most creative photos.
Leading up to the celebration, USA Pears also shared video recipes collected from around the world.
“Our vision for World Pear Day since its inception has been to get people thinking about and eating tasty pears all around the world,” said Kevin Moffitt, president and chief executive of PBNW. “It is very gratifying to see how the interactions have grown with many organisations worldwide, enhancing pear’s image as the affable and approachable celebrities of the fruit world that they are.”