With its motto “Bolzano loves apples”, Interpoma, the only international trade show dedicated to the apple, from November 15 to 17 will be welcoming guests from all over the world with a program of events and themed initiatives outside the trade show and across the whole city. Bolzano, as the international capital of the apple, will itself be turned into a true “big apple” during this period.
Interpoma 2018, the two-yearly international trade show dedicated entirely to the apple sector, is scheduled for November 15 to 17 this year at the Bolzano trade show center: there will be a special program of evening events, themed exhibitions and tastings of apple-derived products, featuring numerous enterprises from right across the city, including restaurants and hotels, as well as bars, bakeries and confectioners.
Interpoma is a major event capable of attracting 20,000 visitors to Bolzano from over 70 countries around the world and, with 500 enterprises present, makes South Tyrol a unique market place for the apple sector. With its program “Bolzano loves Apples”, Interpoma offers guests a unique sensory experience for their business trip that can be enjoyed all over the city.
Origins: an exhibition between past, present and future
Interpoma 2018 invites visitors on a journey through the history of the apple, with an exhibition that shows the origins of the apple in Kazakhstan, explains new possibilities for refining and processing, and offers a view of the technologies of the future.
For the first time, Interpoma will this year feature an area inside the pavilion where visitors can taste apple-derived products and much more besides. The Laimburg Research Center for Agriculture and Forestry is presenting innovative apple juices, with tastings and judgings of ciders arranged by its Evaluation Lab. VOG PRODUCTS, the producer of natural ingredients for the food and beverage industry, will put the focus on apple juice, with a special section dedicated to “Pink Lady” products; while, in partnership with Red Rooster farm holidays, the Ausserloretzhof and Gasserhof farms and the Knöspele distillery will be presenting their natural products based upon ancient and traditional recipes, such as preserves and liquors.
The apple in the city
The entire city of Bolzano will for three days dedicate itself to the fruit that symbolizes the regions of Trentino and South Tyrol. In partnership with the Association of Hoteliers and Restaurateurs (HGV), the Unione HDS and BZ Heartbeat, 30 hotels and restaurants and 20 bakeries and confectioners in Bolzano are preparing apple-based menus and specialties for the entire duration of the event.
Interpoma Delicious Events
Trade shows are places to meet and do business, but they also represent an opportunity to get to know new cultures and taste the culinary delights of the host territory. For the opening night on Thursday, November 15, Interpoma is organizing the Golden Delicious Night at the on-site Forst Season restaurant; a “golden” night for locals, but also a chance for enterprises to dine with their customers or meet each other in an elegant and pleasant environment.
Then, on the evening of Friday, November 16, two parties will be held at the Bolzano exhibition center; one, “Rouge et Noir”, is organized by the Forst Season restaurant, while the other will be staged at the Hotel Four Points by Sheraton.