In the second quarter of 2021, sales of organic fresh produce in the US were up 4% Y-O-Y, to just under $2.3 billion, according to the Q2 2021 Organic Produce Performance Report published by Organic Produce Network and Category Partners. By contrast, conventionally grown fresh produce sales fell by 3.3% Y-O-Y.
The rise was driven by increased sales of berries, which, for the first time, displaced salads as the number-one organic category in dollar sales. Overall, berry sales were up by 19% in the second quarter in value terms and by 16% in volume. Total organic berry sales reached $435 million for the quarter.