Barakat was established in 1976 and is GCC region’s pioneering supplier of fresh fruits and vegetables, sourced globally with an emphasis on premium quality and superior service satisfying the needs of Premium Hotels, Restaurants, Cafes, Retail chains, Airlines and Royal Palaces in UAE.
Barakat Vegetables & Fruits Company is the legacy business and is primarily involved in fresh produce import and distribution with operating entities in Abu Dhabi and Dubai. Barakat Group expanded its operation in 2002 to establish Barakat Quality Plus, a pioneer in developing “fresh juice Category” in UAE by addressing the need of the hospitality sector to get a consistent supply of daily freshly squeezed juices and over the last 15+ years has further expanded to serve as extended kitchen for F&B industry by developing hot kitchen items, processed fruits and vegetables, salads, ice creams and many more product categories with 2 state of the art production facilities in Jebel Ali and also recently started Barakatfresh.ae, its new online platform to meet B2C demand.
“Quality, Consistency of product and availability throughout the year is key to our success. We work closely with UAE Food Controls Authority and Dubai Municipality to setup and raise standards for regulating the fresh product category. All of Barakat’s facilities have ‘A’ grade certification from Dubai Municipality and are ISO 22000 & HACCP certified. In addition, Barakat Quality Plus facility is FSSC 22000, and ISO 9001 certified and is HALAL accredited” said Rajesh Desai Managing Director. Barakat Group of Companies
“What we do is driven by our mission, to ‘help people become the healthiest versions of themselves’, effortlessly, by consuming the freshest of fruits and vegetables plus daily freshly squeezed juices that are free from any preservatives and additives. We want our consumers to #live healthy, #live fresh” said Rajesh.
“We are an innovative organization, the talent & passion of our chefs, nutritionists and foodies help us to craft a wide variety of tasty and healthy propositions that any consumer focussing on health or refreshment will relish” Rajesh exclaimed, The “healthy shots” of 60ml are made from traditional ingredients known for their health benefits e.g. ginger, turmeric, aloe vera, spirulina, moringa etc. In addition the detox, Keto and regular range of fresh juices are available in more than 850 blends and there are 283 variants of ice creams!
In addition to fresh juices, Barakat has also developed FROZEN fruit juices in key variants with a shelf life of 6 months which when defrosted is as good as “fresh juice”. Barakat’s juice products are available in Kingdom of Saudi Arabia, Sultanate of Oman, Australia, Maldives and Seychelles.
Barakat team works tirelessly to bring nature’s abundance and present it to their consumers in its purest, freshest and tastiest form every day. Bringing the natural goodness of the world’s finest fruits and vegetables is Barakat’s hallmark and with a strong heritage and brand recognition built over 4 decades , Barakat is the preferred partner for any principal looking to distribute products in UAE from the traditional to the exotic, from the essential to the unique.
The supply and cold chain of Barakat is one of the best in region. Upon receiving the produce, highly qualified Quality Assurance & Control team tests each batch for conformity with set standards and these are distributed daily to > 3000 customers in a window of 5 hours thru its 350 strong fleet of well maintained, temperature-controlled vehicles.
“Barakat operates as an ‘extended kitchen’ for its customers with capability to deliver anything fresh within hours”.
Barakat also lends support to local farmers in distributing their produce and educate them on quality, handling and distribution supporting the UAE government initiative to develop food security and reduce waste within UAE. Barakat believes in ‘responsible sourcing’ and insists that all stakeholders in its supply-chain upholds the responsible sourcing policy.
Barakat’s CSR strategy aligns with its Mission “to help people become the healthiest version of themselves” and consequently it has partnered with UAE regulatory authorities in their “School and Nutrition program” which encourages use of fresh and natural ingredients in meal preparation and educates students at a young age on sustainability and healthy living
Barakat is committed to environmental sustainability and is constantly making improvements in its consumptions of electricity for refrigeration, water usage etc. to reduce Carbon footprint through efficient Water Treatment and Waste Management. Barakat has also embarked on a journey to introduce “eco-friendly’ initiatives such as use of recycled and biodegradable packaging. Barakat’s associated agricultural solar farm in Sharjah is the largest single-site microgrid farm located in the UAE.
Barakat is poised to grab opportunities at EXPO 2020 and has tied up with some country pavilions offering them customized preparation with new range of soups, salads, hot meals, breakfast pots and many more. “Tell us what you want, and we will provide it to you” says Rajesh very confidently.