Asia Fruit Logistica switches ON
Asia’s premier fresh fruit and vegetable trade show Asia Fruit Logistica will take place online in November 2020 and feature a new digital platform. Will Wollbold, commercial director of Asia Fruit Logistica, said: “Asia Fruit Logistica ON has arisen out of the of Covid-19 challenge. Especially after the past months, you will know that there’s a solution for every problem in business, and Asia Fruit Logistica ON is our solution for you to achieve your business goals in Asia. It has become clear now that we can’t host our physical event in Singapore in November, so we’re working hard with a specialist software company based in Asia to develop Asia Fruit Logistica ON as a digital alternative.”
Andrew Phua, executive director of exhibitions and conferences at Singapore Tourism Board, said,
“Asia Fruit Logistica continues to be a valued partner for Singapore, and we are proud they have teamed up with a leading Singapore tech company to build their digital event. This demonstrates the full range of innovative solutions that Singapore has to offer to the MICE industry, as we reimagine what safe and high-quality business events could look like.”
Asia is the world’s fastest growing market for fresh fruits and vegetables and crucial to the growth of the fresh produce business around the world. Asia Fruit Logistica has helped promote this growth in Asia as the primary meeting point for global suppliers and buyers from across Asia for more than ten years.