Aldi rolls out Too-Good-To-Go initiative
Following a successful trial last year, Aldi is now offering surplus food bags nationwide in an effort to combat food waste and offer lower prices to customers.
The ‘Magic Bags’ will contain a range of grocery products that are approaching their sell-by or use-by dates at less than a third of the price, costing just £3.30 each to purchase for at least £10 worth of food. To get a Magic Bag, shoppers should download the free Too Good To Go app and reserve a bag to collect from a store at an allotted time.
The nationwide roll-out is expected to save a further 4,000 tons of food from going to waste annually and will form a key part of Aldi’s ongoing commitment to cut food waste.
In addition, all of Aldi’s UK stores will continue to donate surplus food to local causes 365 days of the year. Since 2019, the supermarket has donated more than 30 million meals via its successful partnership with Neighbourly.
Liz Fox, corporate responsibility director at Aldi UK, said: “Rolling out our partnership with Too Good To Go is another way of allowing us to cut down on food waste, while also offering customers the opportunity to pick up our food at even lower prices. With the rising cost of living impacting so many, Too Good To Go offers a simple and accessible way for consumers to save money and reduce waste.”