Alcampo adds 215 products to private label range

Alcampo, a Spanish chain of hypermarkets and supermarkets, has expanded its private-label range with the addition of over 200 new products, 44 sold under Alcampo Controlled Production and 171 under the Auchan label (represented by the well-known bird logo). Alcampo Controlled Production welcomes food products developed in collaboration with small producers that recapture the flavours and smells of yesteryear to offer better quality, traceability and care for the environment and society. Among the new products are organic citrus fruit. Most of Alcampo’s products are produced in Spain, such as citrus fruit (oranges, tangerines, lemons and fresh juices) and stone fruit (peaches, nectarines, apricots, cherries, plums and Paraguayos).

Projects for the recovery of native varieties

The range contains numerous types of tomatoes, including the Otelo, Rosa, Azul, Moorish tomato, among others, all grown in Spain. In addition, Alcampo is working on “Recovery Projects” to rediscover native varieties, such as the Gordo, Moruno and Antiguo de Madrid tomatoes, which are grown under sustainable farming techniques in order to preserve all their flavour and aroma. They are picked every morning and reach Alcampo shelves in less than a day.

Early strawberries of the Candela variety produced in Huelva

Early strawberries, sold under the Alcampo Controlled Production brand, are just one of Alcampo’s sustainable projects. This Candel variety is obtained through an ambitious R&D project whereby suppliers prioritise biological pest control over the use of chemicals, and are firmly committed to zero-waste farming. Alcampo has expanded its assortment of these strawberries by incorporating a 1 kg box in addition to the 400 gram box introduced in 2020. Organics comprise around 2% of Alcampo’s sustainable fruit lines, and the retailer has made a firm commitment to local products.