© Azbuka Vkusa
Almost all the wold currently overcomes a most complicated period caused by the rapid spread of the contagious disease. Economic recession and confinement influence negatively the sales at consumer markets. Russia was not spared of the crisis. For instance, the sales shrank by 40% in good hypermarkets, by 30% in supermarkets and by 15 % in convenience shops during two last months.
How do the retailers cope with the circumstances? Denis Sologub, President of Azbuka Vkusa premium class stores, spoke on air of Channel24 program. “Since the beginning of the confinement, the daily traffic has decreased, but online sales have swollen manifold at the same time,” he said. “Moreover, we hope that the tendency to order online will keep on from now on, as new consumers have being accustomed to this convenient way of shopping. We also launched an innovative means of sales: we installed a fridge in a large apartments mansion -a kind of vending machine with a range of food products, and our clients can buy foodstuff without leaving the house.” With this approach, the retailer not just overcome the challenges, but sees into the future.