A privileged sales relationship with overseas markets is the unique quality of Morando Trading SRL, a fruit and vegetable exportation company from the Verona area that grew out of the historic company Morando & C SRL, which was founded in 1982 and also specialised in the industry.
Morando & C SRL sales director Christian Morando said the company ” works mostly with markets in the Far East, where our leading products are exported such as kiwis, grapes and apples.
“The common characteristic of these markets is the demand for the very highest quality, particularly as far as red apples are concerned, but we have decided to go further, and we are placing great focus on production that responds to the customer’s specifications as well.”
These are distant and demanding markets in which very exacting quality parameters and rigid phytosanitary regulations must be met.
“We do a lot of work both with Hong Kong and India and with Middle Eastern countries such as the United Arab Emirates and Qatar. In particular, we are doing a lot of work with red apples in the Gala and Golden Delicious varieties, which are in high demand in the Middle East and the Far East.
“The common denominator is quality; it is only with quality that the challenge of the competition can be met,” Morando said.
And a strictly customerfocused strategy is required to meet this challenge.
“Our sales strategy provides a direct relationship with our customers, and my sister Katia Morando, sales director of Morando Trading SRL, is the one who takes care of this,” he said