The Italian company at the Berlin fair has launched the new Grab&Go project “Italy on the Road”
McGarlet, the leading Italian company in the importation and distribution of exotic fruit, has displayed at Fruit Logistica “Italy on the Road”, the new Grab&Go project which proposes a complete assortment of “ready to consume” products, identified by an Italian way of food concept, according to a Mediterranean “gourmet” diet.
The reference target is a dynamic consumer, who thinks internationally, travelling frequently with little time to eat, but still requires healthy, tasty, fresh, and light food. In a few words this is what “Italy on the Road” is all about.
The “Italy on the Road” full assorted fridge is the new proposal for high-traffic points of sales such as airports, hotel, petrol stations, railway stations, and shopping centers.
The other brand-new product showed at Berlin fair is BioPack, the new sustainable and plastic-free packaging.
The Italian company has launched the 100% sustainable line of products to guarantee the maximum respect for the environment and our Planet as a whole. All the exotic fruits will be packaged in completely biodegradable trays, made from cardboard produced from renewable forests wood pulp (FSC® certification). Moreover, all labels and plastic-free clingfilm will be fully compostable and disposable in organic waste.
BioPack, McGarlet’s sustainable and plastic-free packaging, is the final result of an intense planning, research and development process with the purpose of definitely removing plastics from our packaging. Consumers will finally enjoy exotic fruits with ecofriendly packaging, made with biodegradable and compostable materials. On the bottom, McGarlet’s new packaging has also infographics showing how to correctly dispose of all the components.
McGarlet, founded in 1927, is a leading Italian company in the import and distribution of exotic and counter-season fruit. Alongside the core business – exotic fresh fruits – the company has chosen to invest in direct production of fresh-cut products with high quality produce and exclusive recipes: fruits salads, extracts and pulps (united by the message “pure quality and innovation”) are therefore made in the very modern factories of S.Paolo d’Argon and Albano S. Alessandro. The company has also launched the 100% sustainable line of products to guarantee the maximum respect for the environment and our Planet as a whole.