Zespri unveils summer consumer campaigns

Zespri unveils summer consumer campaigns
As is the case every summer season, Zespri has created exclusive materials to enhance the visibility of its products in greengrocers and encourage their purchase, thus helping professionals in the […]
Fri 25/06/2021

FruitVegetablesEUROPE and EU launch “CuTE-4 You” campaign

FruitVegetablesEUROPE and EU launch “CuTE-4 You” campaign
The European fruit and vegetable association FruitVegetablesEUROPE (EUCOFEL), which brings together more than 4,500 companies from the main European producing and exporting countries, has launched with financial support from Brussels […]
Tue 11/05/2021 by Richard Wilkinson

Retailers shift advertising strategies amid pandemic

Retailers shift advertising strategies amid pandemic
The shape of grocery advertising has changed over the past month as the sector adjusts to a new reality. The latest USDA Retail Report shows that while advertising of agri-food […]
Thu 14/05/2020 by Richard Wilkinson

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