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With the aim of bringing the fruit industries of the Southern and Northern Hemisphere closer together and to allow better planning for the coming year, SHAFFE will hold the first "Southern Hemisphere Fresh Fruit Trade Congress" on the 25th of March 2021, with the defining theme of "Keeping the world supplied" - a critical topic thrown into sharp focus in the context of the COVID-19 pandemic. The program of the Congress is now available online. In light of the ongoing International Year of Fruit and Vegetables declared by the United Nations (UN), SHAFFE is honoured to announce, that Food And Agriculture Organization of the UN (FAO) Deputy Director General Beth Bechdol will be opening the conference with a key note speech – on the importance of the Fruit industry to global agri-food systems.