La Trentina a guarantee of openness and reliability

La Trentina, one of the biggest apple firms in the North of Italy, will again be taking part in the top food and vegetable exhibition in Europe this year. “We have always considered Fruit Logistica a strategically important event for finding new partners and opening up fresh business opportunities internationally”, said Simone Pilati. “The guaranteed origin of our apples and a variety range to suit every taste are the core points of our communication message, which we convey in a coordinated and integrated manner through different media – the printed media, TV, Internet and social websites – as well as at the events and exhibitions we attend, such as our regular date in Berlin with Fruit Logistica 2014.  La Trentina only sells its own members’ products, grown in its own Trentino region. Last season it exported around 35,000 tonnes and its estimates for this year are around 30,000 tonnes of apples, plums and kiwifruit. La Trentina exports regularly to 40 countries in Europe, North Africa and the Middle East, as well as to Canada In Europe its main distribution channel is through volume retailers. In North Africa and the Middle East La Trentina works with selected wholesalers. La Trentina takes care of both the trees and the consumer. A proof of the openness and reliability of the consortium is that almost all its farms can boast GLOBALGAP accreditation. This gives the consumers further product guarantees and allows greater openness in its business dealings, with regard to both the consumers and the market, thanks to efficient certification standards and procedures. Also, all its packhouses are certified to BRC/IFS. The consortium’s apples [see http://environdec.com/Epd-Search/?Category=6189: product-specific and not organic (=no synthetic inputs) but environmental] have an EPD (Environmental Product Declaration) which certifies their attention to environmental factors and energy consumption. The photovoltaic panels on the packhouses have cut its CO2 footprint and it has also reduced its water consumption and land use.