Kanzi® launches the 2015-16 season with a new consumer campaign – Kanzi® Seduce Life – which communicates the idea of seizing life” by enjoying an everyday moment of luxury, reaching the outgoing, modern and active consumer with a positive mind-set,” the company said in a press release.
“We want customers to know that buying Kanzi® apples will give them the energy and spirit they need to be successful and happy. A juicy and delicious boost for a successful day.”, said Henry Müller, CEO of GKE NV.
A new look and feel for the Kanzi® website was revealed in September and new advertising materials are ready for launch. In the Netherlands, Belgium and Germany, Kanzi® is to hold an engagement campaign, inviting consumers to share their opinion on Kanzi®. A balanced media mix combined with tastings in supermarkets, experiential marketing activities, promotions and offline advertising will be used to immerse consumers in the new Kanzi® Seduce Life universe, he said.
“We want the consumer to recognise Kanzi® as a modern and innovative brand with a high level of integrity, making outstanding apples that don’t just taste good but are ‘Fuelling your natural appetite for more’ and that will ‘Seduce Life’ for a moment.“