Brand repositioning, a look at new markets, an eye to organic produce and plenty of quality: this is the signature style of Italian-grown berries.
The province of Verona has traditionally grown strawberries and is the natural headquarters for specialist produce companies that offer a quality product in demand throughout the world and even in difficult times make investments to increase their excellence.
Verona has always been noted for its two strawberry harvests, in spring and autumn: transplanting in July-August, autumn harvest September-November, dormancy in winter and flowering in March-April for harvesting in early June.
In summer the production moves to the mountains, to the Veronese foothills of the Alps, avoiding the high temperatures on the plain that make it impossible to obtain quality strawberries there in the hottest months.
This article appeared on page 54 of issue 142 (March/April 2016) of Eurofresh Distribution magazine. Read that edition online here.
Photo of strawberries: by Brian Prechtel (Public domain), via Wikimedia Commons