Accelerating the export penetration of Greek cherries into foreign markets is the goal of the 1st Freskon exhibition, to be held April 23–25.
Organised by TIF-Helexpo in Thessaloniki, the event will also incorporate the International Cherry Conference.
The conference will map the cherry market at the international level as well as cover new technology for cherry cultivation, forecasts for the new season in the main cherry-producing countries, the commercial dynamism of the product and methods-proposals for better marketing.
Subjects to be covered at the conference also include:
the management and development of cherry research in Greece: Issues and choices;
priorities in research and innovation during the new 2014-2020 programming period for the Agro-nutrition platform;
innovation in propagation and varieties of cherry trees’;
pruning and crown forming in dense cherry plantations: a physiological approach;
cherry value chain management;
X-TEND Modified Atmosphere Packaging by StePac for the preservation of cherries;
Luna®Ligoteres losses – Increased production (LessWaste – MoreProduce);
Integrated pest management solutions in cherry from BayerCropScience;
efficient nutrition of cherries; and
effect of calcium nutrition on fruit quality.
The conference will feature speakers from all the cherry-producing countries of the Mediterranean and participants in the FRESKON exhibition will come into contact with representatives of major foreign supermarket chains, commercial enterprises and distribution companies-networks.
The exhibition will also host foreign exhibitors who are active in the sector and represent the latest developments concerning fresh fruit, vegetables, logistics, machinery and packaging materials.
Hosted buyers (foreign trade visitors) will be arriving from Russia, Ukraine, Belarus, China & Hong Kong, the Czech Republic, Poland, Sweden, Norway, Romania, Bulgaria, Albania, Switzerland, Germany, Denmark, England, Lebanon, Belgium, Malta, Turkey, Egypt, United Arab Emirates and Saudi Arabia.
Over 2,400 scheduled appointments between hosted buyers and FRESKON exhibitors have already been set and this number is expected to increase by April.
Also noteworthy are the parallel events to be held in the framework of the exhibition, the most outstanding of which are the International Cherry Conference and the special section on Supermarkets.
At the section on Supermarkets, which will take place with the participation of Greek and Balkan supermarket chains in a specially created area, exhibitors will have the opportunity to attend scheduled meetings to discuss and develop partnerships.
Furthermore, within the framework of parallel events, innovations and new technologies in the sector will be analysed, while the distribution and sale of fresh fruit & vegetables from representatives of foreign supermarket chains in the Balkan market (Bulgaria, Serbia, Romania and FYROM) will be discussed.
Find out more and register: http://freskon.helexpo.gr/freskon/en/content/welcome-freskon-2015