Graziani: Growth and 360 degree quality

Graziani has been a top name in packaging materials for fruit and vegetables since the early 1980s. It is both a family firm based in Mercato Saraceno (Forlì-Cesena area) and […]
Wed 26/10/2016

Graziani has been a top name in packaging materials for fruit and vegetables since the early 1980s.

It is both a family firm based in Mercato Saraceno (Forlì-Cesena area) and an international player, supplying around 40 countries on all five continents. Its corporate mission has always been 360 degree quality and its strong points, in which it is among the leaders at international level, are edge-boards and strapping, two universal products used in almost any shipment of produce.

To make it even more efficient and competitive and better able to satisfy the demands of its clients, over the past year Graziani has implemented a corporate renewal process in every department, both focusing on more qualified human resources and equipping itself with the most advanced technological and computer tools that the market has to offer.

This initiative culminates a period of constant growth, as over the past three years Graziani has expanded its production capacity in its main product lines by 10% a year and increased its exports of edge-boards and straps by 15% a year, particularly towards key markets such as Latin America.

“Our strategy for the new season foresees a steadily growing sensitivity in the fruit and vegetable packing and distribution market, particularly towards packaging, the logistics problem and the materials used to ensure safety and competitiveness. In our case, naturally, we are talking about edge-boards and straps,” said Stefano Graziani.

Even if Graziani’s market is the world, right now it is paying particular attention to Central and South America, where demand for the company’s products is very high. Compared to the market average, they provide superior performance while using smaller quantities of raw materials.

This is the result of Graziani’s strong predilection for researching and developing new technologies and raw materials, driven by the conviction that investing in this sector adds value to the company.

This added value is also reflected in sustainable development associated with well-chosen human and technical resources and for the past 30 years has made Graziani a trail-blazer in the fields of fair trade and social responsibility, undertaken with ethics and passion, with ideas and hard work, and with total respect for the future.