This year GLOBALG.A.P.’s consumer-facing initiative, the GGN label, is turning 5 and to celebrate this anniversary, a virtual live event is being held on 27 April 2021. There will be a look-back on the great achievements in the aquaculture and floriculture sectors and details of the label’s vision and exciting new projects for the coming years will be shared.
The GGN label promotes certified and responsible farming and wants to make this visible to consumers as a guide to responsible choices in their daily grocery shopping. Consumers have one shopping list and are looking for consistent orientation among different product categories in their daily grocery shopping trips. For this reason, GLOBALG.A.P. has decided to move from scope-specific labels to one uniform label for all categories.
The GGN label value proposition “certified, responsible farming and transparency” is highly relevant to consumers and plays an active role in their purchasing choices. This is why we have decided to improve how we communicate our value proposition so that it will be instantly and intuitively understandable in the context where purchasing choices are made: split seconds in the hectic rush of everyday life.
Fruits and vegetables represent a key component of consumers’ grocery baskets, which is why GLOBALG.A.P. wants to give consumers the option to make a responsible choice in the most important fresh-farmed product categories. As such, the GGN label will be extended to the agriculture scope, starting April 2021.
Sign up for the virtual unveiling event hosted by GLOBALG.A.P. experts. Participation is open to all interested parties and free of charge.
The New GGN Label Unveiling Event
Online event on 27 April 2021, available in two sessions:
- Session 1: 10 a.m. – 11 a.m. CET (English)
- Session 2: 3 p.m. – 4 p.m. CET (Spanish)
Each session consists of two parts:
- Unveiling of the new GGN label
Find out all you need to know about the new GGN label with
Kristian Moeller (Managing Director GLOBALG.A.P.)
Federica Berardo (Director Marketing Operations GLOBALG.A.P.)
More speaker details to be announced
- Questions and answers