Fruit Logistica forums to cover top issues for fresh produce sector

What will growth in online sales of fresh produce mean for traditional retail channels and their suppliers? What opportunities are there to move to a more environmentally friendly supply chain? […]
Thu 28/01/2016

What will growth in online sales of fresh produce mean for traditional retail channels and their suppliers? What opportunities are there to move to a more environmentally friendly supply chain? And what are the challenges for one of the world’s most popular fruits – the banana?

These are among the current issues facing the fresh produce sector which will be covered in free forums being held as part of the Fruit Logistica fair, taking place in Berlin February 3-5.

Also to be covered are the issue of varietal diversity versus patent rights, Egypt’s strengths as a modern fresh produce supplier, the importance of food safety at the point of sale, and how to increase product know how at the consumer level.

According to organisers, seven such sessions will take place in the Fruit Logistica Hall Forum (located in ‘Kleiner Stern’), with experts addressing what are very relevant issues facing the fresh produce industry. All presentations will be simultaneously interpreted into English, German, French, Italian and Spanish.

Hall Forum themes in detail

Fresh produce online? – The trade goes digital
Wednesday, 3 February, 11:00 to 12:00h
Speaker Daniel Lucht, ResearchFarm
Online shopping has become a fact of life for many consumers today, certainly in the case of many non-food items, but less so for food products and least of all for fresh produce. Many experts believe this situation will change in the next few years. What does it mean for traditional trading channels, and what does it mean for their suppliers?

Innovation in fresh produce – Sustainability at the POS
Wednesday, 3 February, 15:00 to 16:00h
Speakers Dr. Christian Geßner, ZNU-Zentrum für Nachhaltige Unternehmensführung (Centre for Sustainable Corporate Leadership)
Prof. Dr. Horst Lang, Globus hypermarket
Consumers today not only expect the highest environmental standards for the products they buy but also for the supply chain itself. What opportunities are there to conserve energy and natural resources? How can environmentally friendly logistics work? What can be done at the point of sale? And what are the implications for suppliers?

Varietal diversity versus patent rights – Will product variety suffer?
Thursday, 4 February, 11:00 to 12:00h
Speaker Szonja Csörgő, European Seed Association
Natural diversity is an essential feature of evolution. Does the “broccoli judgement” mean that the previous legal situation guaranteeing an open-source basis for research will change? Will it lead to less product diversity? What does it mean for research institutes? What does it mean for the fresh produce industry and for the consumer?

Egypt, partner of the future: sustainable, qualitative, safe and traceable
Thursday, 4 February, 13:00 to 14:00h
Organiser Agriculture Export Council
Egypt is this year’s official Fruit Logistica partner country. Investments in the Egyptian agricultural sector are high. Measures including the construction of packaging plants based on international standards are aimed at ensuring continuous market growth. In this Hall Forum, Egypt shows how its products meet global standards and international certification requirements.

The global banana market in 2025
Thursday, 4 February, 15:00 to 16:00h
Speaker Frits Popma, Popma Fruit Expertise
Bananas are the most popular type of fruit in many countries. And for many regions, they represent a key source of income. What is the production situation in these countries? What challenges need to be met in future? And how will demand in key consumer markets change?

Food safety at the POS
Friday, 5 February, 11:00 to 12:00h
Speakers James C. Christie, Bryant Christie
Dr. Sven Steinhauer, GBA Gesellschaft für Bioanalytik
The entire supply chain makes enormous efforts to satisfy stringent food safety standards and other certifications. “But no one cares once the product is in the store”, some critics claim. Is this true? We look at how the supply chain cooperates, and the important role of the retail sector.

Product know how – Informing the consumer
Friday, 5 February, 13:00 to 14:00h
Speakers Edouard Balaÿ,
Katja Kamp, Looije Tomaten
A lot has happened at the point of sale. Retailers are making great efforts to train their staff. But the problem remains that many consumers are not familiar with many fresh products and have no idea how to prepare them. How can we change this situation?