Fruit Fusion is back with its slogan, “Avant-garde Flavours”. The gastronomic space at Fruit Attraction is a unique opportunity for fruit and vegetable producers to promote their wares to the international channel, highlighting the quality and excellence of these foods, offering infinite possibilities for consumption within the Horeca channel.
Fruit Attraction, organised by IFEMA and FEPEX, takes place October 5-7 at Feria de Madrid, hosting attractive demonstrations and product tasting sessions courtesy of renowned chefs. Fruit Fusion is organised in collaboration with the Spanish Ministry of Agriculture, Food and the Environment.
Among many activities and demonstrations, Fruit Fusion will host a number of cooking shows featuring different products, such as artichokes from the Vega Baja, pomegranates from El Mollar de Elche, the new Monterosa tomato, black garlic, berries, citrus fruits, white cabbage, aromatic herbs, Reineta apples from El Bierzo, vegetables from Navarre, pre-cooked vegetables and products from Costa Rica and Peru, among others.
Events that highlight the possibilities of horticultural products offered by participants in Fruit Attraction such as the Provincial Government of Alicante, Kopalmeria, Cítricos Gustavo Ferrada, the Agriculture Technology Institute of Castile and Leon, Amefruits, M.G. Bierzo conference pears, Navarre – Reyno Gourmet, Huercasa, European Herbs, SAT Plus Berries, Extremadura Avante (Junta de Extremadura), Bejo Ibérica and the Peruvian Trade Office.
Recognised chefs such as Ruber Arnanz, Luis Barrios, Iria Castro, Juan Carlos Fernández, José Francisco Gómez Maciá, Manuel Maciá, Alejandra Ramírez, Noelia Pascual, Clari Quiñones, Erika Sánchez Adán, Baldomero Sánchez and Pepe Valadés will take part.
Fruit Fusion will be held in the connecting hub between Halls 3 and 5 at Feria de Madrid during the three days of Fruit Attraction.