The 2020 edition of the IFEMA event will focus on multiple aspects of the fresh produce industry, including Innovation, market trends, formats and convenience, technology, marketing, transportation and logistics, and organics. The main objective is to continue raising the level of quality and diversity of the offer on display, as well as the quality and relevance of the professional visitors from all over the world.
“The growth of Fruit Attraction is not an objective. We have seen growth in each of our editions thanks to the event’s usefulness for the fruit and vegetable industry, its relevance to the market, and the international nature of its professional community, with almost 130 countries represented,” said the event’s director Raúl Calleja. The Fruit Attraction concept is a useful and profitable product that is commercially relevant and offers a very friendly environment in a magnificent city like Madrid. It is a modern and avant-garde event because of its format and content, where user experience is the priority under the premises of sustainable development. “Fruit Attraction is the future and is a guarantee of commercial return for companies that are part of its community. It represents the right place at the right time,” said Calleja.
The 2019 edition saw 60,000 professional participants from 127 countries. From October 22 to 24, it presented the largest and most complete of all its editions, with 1,770 exhibitors from 58 countries, an increase of 9%. It covered an area of 55,938 m2, 10% more than in 2018. These figures made Madrid a world fruit and vegetable capital for 3 days. The fair has now established itself as a fundamental tool for global fruit and vegetable marketing with its ability to promote international trade. Foreign participation was up 23%, and the international attendees remained at the fair for an average of 1.83 days, compared to the overall average of 1.55 days. Europeans were the most numerous (65% of those attending), 16% more than 2018. Latin America and the Caribbean saw the largest increase (+ 47%), followed by North America (+ 31%), the Middle East (+ 21%), and other countries (+ 20%). Fruit Attraction is now firmly established as a key global event for fruit and vegetable trade. It provides a commercial connection point and a framework for innovation across the entire value chain.