Freshfel Europe’s Annual Event, to be held online on 4 June 2021, will also be the occasion for marking the organisation’s 20th anniversary, as well as the UN International Year of Fruits and Vegetables 2021. The exclusive event will be an opportunity for the European fresh produce sector to discuss policy in the EU arena. Four sessions will offer detailed insights into opportunities for the sector. Crucial market and EU policy opportunities will be examined, such as how to capitalise on the European Green Deals’ objectives and green, health conscious tech-savvy consumers.
Freshfel Europe general delegate Philippe Binard said: “2021 is a unique year for the fresh fruit and vegetable sector marking both the 20th anniversary of Freshfel Europe as the peak EU-level representative body for the fresh produce sector in Brussels as well as the UN International Year of Fruits and Vegetables. Without doubt 2021 is a key year for the sector in the public eye as an essential sector for a healthy and sustainable future for all citizens. In order to mark this special year the association is opening its doors for all operators and stakeholders in the fresh produce sector to join the celebrations at our Annual Event along with our members. This year should be celebrated by all actors across the supply chain as a milestone year for the fresh produce sector.”