Fresh ideas for this year’s PMA Fresh Summit
A showcase displaying products and services making it easier to eat healthy while out and about is one of the new features for this year’s PMA Fresh Summit.
Being held October 23-25 at the Georgia World Congress Center in Atlanta, Georgia, the Fresh Summit Convention & Expo are expected to attract 18,000 attendees and 1000+ exhibitors from over 60 countries.
This year the highly popular New Products Showcase has been renamed the Fresh Ideas Showcase. Organisers say this series of display cases will be a magnet for attendees wanting to discover the ‘coolest of the cool’ at Fresh Summit before setting out to tour the vast show floor. Such showcases have been ranked the most effective promotional tactic for driving attendees to exhibits, they say.
The new “On the Go” showcase will join the tried-and-true display cases which can hold any variety of new product or service, as well as the Just 4 Kids showcase.
Participants in the Fresh Ideas Showcase will be automatically entered in the new Best Product Promo category of Fresh Summit’s best of show contest. Judges will assess them on their online product listing in the exhibitor directory (pre-show evaluation), on-site display case, and promotion of the product in their booth. The winner will receive a shelf in the 2016 Fresh Ideas Showcase and a half-page digital ad in the winter issue of the PMA’s magazine ‘fresh’.
Find out more about Fresh Summit here.