A pioneer in exporting Navelina and with over 60 years’ experience in the business, the company Exportaciones Aranda is characterised by backing new varieties which will distinguish it from the rest of what is on offer. A new variety must always improve upon the previously existing supply in terms of calibre, colour and flavour.
In this regard, Exportadora Aranda manager Pedro Aranda, said: “It’s very important that the customer doesn’t have any problems when receiving the fruit, so the requirements for new varieties is that that they have a good flavour, are stable and have a long shelf-life.” This latter point has become a priority due to the increasing presence of citrus from Valencia in overseas markets.
“Years ago, exporting Spanish citruses to Asia or America was unthinkable, but nowadays we can do it thanks to the emergence of these new varieties, which can withstand a voyage of several weeks,” Aranda said.
Filósofo, its prestigious and famous own brand, markets a wide range of seedless varieties. In mandarins, the offer ranges from Tango, Orri and Queen to Murcott seedless.
And in oranges, the most outstanding are the Powell Navel and Valencia Late in their respective varieties, Delta and Midnight.
“When a variety is good in itself, it does the work of seducing the final consumer. And our job consists of respecting that there is a precise moment for harvesting it so that it is perfect, neither sooner or later,” Aranda said.
In the short term, the Valencian company’s aim is to increase its current volume from 60 million to 90 million kg.
To handle this significant increase in volume, the Valencian company has invested €3.5 million into increasing its infrastructure and innovating cutting-edge machinery.