Since last year, Favorita has been engaged in an intense marketing promotion campaign. It included their logo renewal and now the launch of the new web page www.my-favorita.com . My Favorita® web page is dynamic, colorful and with all the information that the costumers need to know about the product including videos, gallery and their latest development in terms of Social and Environmental responsibilities. This initiative continues the project that started last year and which on one hand will guarantee the excellent quality that has always characterized the fruit from Favorita and on the other will help create a greater bond with the final customer through a friendlier, more modern image. Besides the marketing campaign, Favorita keeps working intensively in developing the business all around the world, specially strengthening the relations with supermarkets and getting involved with the needs to the final customer. One important focus is in special packages for fresh bananas which can be performed at their own farms with the follow up and dedication that special products need and that can only be achieved by controlling every single step in the chain. Favorita has been for many years leader in distribution and marketing of Ecuadorian fruit and controlling the chain from the very beginning at the production until the delivery of the container at destination.