Expoglobal, with a 40-year track record dedicated to exporting high quality Ecuadorian bananas, are now increasing their penetration in international markets. In the last 3 they have opened up doors in the Middle East and China, where prospection is still in the fledgling stage, but with great expectations of success. Expoglobal currently continue to focus on their target of exporting 100% of their produce. “This year has been rather complicated due to bad prices in Ecuador and the international markets in the first semester, with heavy rains in Ecuador and lower production in general after winter. Despite all this, we were able to keep up our export volumes in a dwindling market. Our sales in the emerging markets of the Middle East, Mediterranean Sea, Black Sea and China allowed us to diversify our markets and reach 20 different ports in 2013”, explains Mathieu Mandon. The Don Alejo brand is present in most international markets, communicating the company’s values and the good quality of their bananas. The security of working with a producer/ exporter was very important for Expoglobal’s customers last year. “This is the secret: working really hard to maintain loyalty and our customers’ acknowledgement of Expoglobal S.A.”, adds Mandon, revealing that estimates for 2014 foresee a 25% increase in sales. “We shall continue to grow in emerging markets while also consolidating our presence in Europe. Although Ecuador is not party to the treaty Peru and Colombia signed with the European Union, it still means that the price will gradually rise in comparison with our Peruvian and Colombian colleagues”, explains Mandon. “As we are producers and exporters, we have great quality control of our production and thanks to this we have achieved a positive balance, despite all the difficulties”, declares Mathieu Mandon. “Getting a foot in the door in China was an important achievement, which shows the headway being made in our market diversification strategy. Rainfall is our in-house company policy of having several markets, both small and large. All of them are important to us.” Today Expoglobal ships its fruit to 19 different ports worldwide.