This blueberry grower, packer and exporter is located in the Concordia region, which supplies 50% of Argentina’s total blueberry volume, in the province of Entre Ríos. The company was set up 10 years ago and three years ago began to export directly, showing constant growth.
Today it has a foothold in the USA, Europe and almost every Asian market. Director Victor Trigo explains. “We’re trying to make inroads with alternative products such as frozen or dried blueberries. As blueberry production in Argentina only covers 2½ months of harvest, we’ve been obliged to look for complementary products, such as pecan nut, which allows us to exercise constant insertion into markets and explore investment diversification with new products.”
With 10 ha of its own and 14 leased, the company produces varieties which can be classed as new, like Sunny Ridge and Primadonna, along with other second-generation items, such as Emmerald. In Concordia, the sector has managed to rejuvenate itself based on the conversion of varieties, with very satisfactory acceptance, which gave other farmers the confidence to try out these varieties, mainly Snow Chaser.
“As we are a small business, we are driven by the need to make a space for ourselves among the big fish and this obliges us to keep a close eye on alternatives, being highly efficient with our costs and able to apply a policy of integration with other producers in order to survive. This is generating very interesting growth for us in annual terms, around 50%, and we intend to continue growing to achieve our infrastructure’s full potential, with an 800-ton fumigation and cold storage capacity and 400 tons in packing.”