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Thailand’s Department of International Trade Promotion has organised a festival to be held across eight Chinese cities to promote Thai fruit imports. The Nation Thailand reports that the Thailand Fruit Golden Months Festival is targeting Chinese consumers as the country’s lockdown begins to ease. The festival will run from May to July in Shanghai, Qingdao, Nanning, Chengdu, Chongqing, Xian, Xiamen and Kunming.
Somdet Susomboon, director-general of the Department of International Trade Promotion, said, “The campaign aims to increase the export of durian, mangosteen, longan, coconut, mango, rose apple, pomelo and banana.”
The festival will be held online and offline with the support of retailers and local authorities. “For offline activities, sales booths will be set up at leading department stores in each city such as Hisense Plaza, Leader, Ole, Yuehui Plaza, Carrefour, Lotus and Parkson. As for online activities, the department and the local authority will jointly host the online business matching from May onwards to invite Chinese retailers to order Thai fruits online to sell in their stores as well as hold promotional campaigns with Chinese mobile applications such as Geso and Hema to increase sales,” said Susomboon.
Once their lockdowns end, similar promotional initiatives are scheduled for other markets such as Singapore, Myanmar and Laos.