The carrot sector is undergoing something of an overhaul with new uses being explored for the vegetable. A growing trend in supermarkets is “ready-to-eat” snacks, which may consist of a mix of different coloured carrots. Fresh juice, made from orange or purple carrots, is also gaining popularity. With its high vitamin and anti-oxide content, it is considered a superfood. There was also dried ground-up carrots on the market as well as carrot flour.
Carrots are produced across the world, with Asia the largest producer (60%). Around 23% of the world’s production takes place in Europe, where Poland is the continent’s leading producer (16.5%), followed by the UK, Germany, Italy, the Netherlands, Spain and France.