Asda opens first warehouse store named The Deal Depot

UK retail chain Asda has opened its first bulk-buy trial outlet next to its Bristol superstore. Named The Deal Depot, this new format represents a distinct concept from the core Asda operation, with separate branding and differentiated ranging. The warehouse store is features wide open spaces, wooden fixtures and shop-floor tasting stations. The Deal Depot, which covers an area of 20,000 square feet, is open access and requires no paid membership subscription. Thus, it pitches primarily to an end-user customer base, while its good-value bulk offerings also attract business purchasers. Purchases are limited to multiples of six per customer on many lines.