Agroponiente re-extends melon trading till at least September

Agroponiente is starting up its melon campaign, with the marketing calendar to be extended again until September. Black and striped watermelon, seeded or seedless, renowned for their great taste and […]
Tue 31/05/2016

Agroponiente is starting up its melon campaign, with the marketing calendar to be extended again until September.

Black and striped watermelon, seeded or seedless, renowned for their great taste and fleshy consistency, and Christmas, Canary, Cantaloupe and Galia melons are the product varieties back in supply this season. The firm’s Gold Quality, Hortni and Fashion brands in watermelon and Bombón de Agroponiente in melon are again synonymous with quality and taste, thanks to professional supervision of cutting times.

As to harvesting dates this season, Agroponiente sales director Manuel Martínez Daza said collection times will be earlier this year for melon and watermelon due to the weather conditions. This will mean “more supply for our customers in two products which are also in increasing demand for more months of the year.”

Above all, Agroponiente is committed to quality and taste in melon and watermelon. “Yet another challenge involved extending all that philosophy and production structure in time, and in recent campaigns we’ve succeeded, while also achieving an improved supply for our customers, who can now enjoy Agroponiente melon and watermelon for months longer,” Martinez Daza said.

Taste, quality and cutting control are key elements in Agroponiente’s management. “Controlling the date and the type of cut, both for melon and watermelon, is a key concept for these two seasonal fruits,” said Ángel López, head of Agroponiente’s technical department.

On all Agroponiente’s plots and farms, melon and watermelon are harvested by the company’s professional cutters at just the right time pinpointed as ideal to achieve the maximum degree of ripeness and flavour. This is the result of a long process and painstaking care of crop development, monitoring all the dates and degrees of ripeness on each farm.

“We have a reputation to maintain and prestigious brands, so this process is critical to achieve the quality level we are committed to bring to our customers,” López said.